Have you ever read a brand name and wondered just how that name was chosen? There are several brands rumored to be strategically named to come before a competitor in alphabetical lists, such as a phone book. Many businesses are named after their owner. Some are named after places – for example, Cisco is short for San Francisco, where the business was founded. Others have clever meanings hidden in their name – Hotmail is named as such because it included the letters
h, t, m, and l, which combined are HTML, a coding language.
Our brand, Pilot Rock, is named after a local historical landmark. This is the brief history behind our brand name.